YOUR FINANCIAL FUTURE. OUR FIDUCIARY COMMITMENT.

Find the Right Advisor

for Your Journey

Our team of certified financial advisors is here to help you build confidence, make informed decisions, and optimize the life you envision.

Fiduciary Standard

Always acting in your best interest.

Experienced Team

Part of a network of expert planners.

Personal Approach

Strategies for your unique goals.

Filter by Specialization
  • Freeman Linde, CFP®, CKA, EA

    Freeman Linde

    • CFP®
    • CKA
    • EA
    About Freeman
  • Michael Swartz, CFP®, PDC

    Michael T. Swartz

    • CFP®
    • PDC
    About Michael
  • Ben Gibson, CFP®, MBA, EA

    Benjamin Gibson

    • CFP®
    • EA
    • MBA
    About Ben
  • Kathryn Wiegrefe, CFP®

    Kathryn Wiegrefe

    • CFP®
    About Kathryn
  • Jacob Shamban, CFP®

    Jacob Shamban

    • CFP®
    About Jacob

The first Financial Planning Firm in La Crosse, WI registered with the SEC, NAPFA, and Fee-Only Network.

Our team is the local pioneer for Commission-Free, Comprehensive Retirement Planning services.

Why People Choose La Crosse Financial Planning


Integrated Planning

Investments, taxes, retirement, & estate planning all together for a full picture.

Fee-Only Fiduciary Advice

We are 100% fee-only and fiduciary. No commissions. No product sales. Learn more about our Fees.

Tax Expertise & Planning

Local Team, National Reach

Proudly serving clients in Wisconsin, Minnesota, and across the country.

Long-Term Relationships

We’re here for every stage of your financial journey with ongoing guidance.

Have questions about your financial plan? Please don’t hesitate to contact us.