The La Crosse Financial Planning Team Freeman LindeCFP®, EAOwner – Partner Ben GibsonMBAAdvisor Michael T. SwartzCFP®Owner – Partner The first Financial Planning Firm in La Crosse, WI registered with NAPFA and Fee-Only Network. We are the local pioneer for Commission-Free, Comprehensive Retirement Planning services. Investment ManagementTax PreparationTax Projection & Reduction Retirement Income DesignInsurance ConsultingEstate Planning