Optimize Your Money & Your Life


Reduce Taxes · Invest Wisely · Retire Secure


Not Nearing Retirement?
Certified Financial Planner
Natoinal Association of Personal Financial Advisors
Fee-Only Network Member
Wealthtender

Your Guide in a Changing World

The La Crosse Financial Planning Difference

Independent Fiduciary

LaxFP is fully independent—no ties to insurers, banks, or brokers. Just honest advice in your best interest, with no sales, quotas, or commissions.

Certified Financial Planner

Certified Expertise

We’re the only local La Crosse CFP® professionals who are also IRS Enrolled Agents—combining top-tier financial planning with expert tax advice for a comprehensive plan.

Fee-Only Financial Advisor

Commission Free

We don’t sell products or earn commissions. As a NAPFA Registered, Fee-Only Network firm, our transparent pricing ensures you always know what you’re paying.

Discover

We’ll discuss your goals and situation, answer your questions, and see if we’re a good fit. Then, you can share any info you’re comfortable with so we can take a closer look.

Demo

In our free, no-obligation Strategy Session, we’ll share ways to improve your situation. Then, explain what we’d do for you, outline the cost, and then send you home to think it over.

Decide

Decide

We don’t believe in rushed decisions. So, take time to sleep on it. Then, you’ll let us know when you’d like to move forward with your full LaxFP financial plan.

Not Sure if You Need Financial Planning?

3D Retirement Income book
Available in All Formats Now!

3D RETIREMENT INCOME

Creating a Retirement Income that Outpaces Inflation, Outlives You, and Outperforms Others

3D Retirement Income will teach you how to turn your Nest Egg into an income. Retire Successfully and Stay Successfully Retired.

Financial Planning for the

Full Family

XY Financial Planning, a division of La Crosse Financial Planning, is a Fee-Only Fiduciary Financial Planning Firm. XY Financial Planning enables Families to Win with Money and Enjoy Life. Under retirement age?