
Ethan Koestler
Media Director
Ethan Koestler oversees the media and digital marketing that you see from La Crosse Financial Planning. He works closely with RetireMentorship, Health & Wealthness, XY Financial Planning, and all other media properties managed by the firm.
Joining the LaxFP team in 2024, Ethan specializes in content creation, web development, and lead generation.

Background
Ethan got his bachelor’s degree in media studies from the University of Wisconsin-La Crosse. He also studied computer science and leadership development.
Ethan and his wife, Lexie, got married in May 2025. Lexie works as an accountant for La Crosse Sign Group and Graf Electric. In their free time, Ethan and Lexie enjoy spending time outside, playing pickleball, watching movies, and being involved in their church.
Along with media, Ethan has passions for faith, sports, music, entertainment, and people.
Have questions about your financial plan? Please don’t hesitate to contact us.
